There is a huge gap in security and that gap is understanding the process for acquiring security tools. After buying security tools as an architect and selling as a sales engineer I know the process, pitfalls and gaps in the process. We will dive into the process for both sides. You will learn how you should be architecting your program and winning budget for those tools. We will also explore what happens on the sales side of deal. I will explain what to look out for and what you can take advantage of and the common mistakes we make.